｜品牌故事  Brand Story |
諦梵尹葡萄酒坊（D'VINE WINE）

品牌誕生——一場跨國釀酒夢的實現
The Realization of a Cross- Country Winemaking Dream

2002年，一位對葡萄酒充滿熱情的企業家——盧震宸，踏上了探索世界頂級酒莊的旅程。他深入法國、美國、加拿大等主要葡萄酒產區，親身體驗當地的釀酒技術與文化。在這趟旅程中，他深刻感受到葡萄酒不僅是飲品，更是一門融合歷史、工藝與人文的藝術。

In 2002, entrepreneur James Lu—driven by a deep passion for wine—began a journey to explore the world’s top wineries. His travels through France, the U.S., and Canada exposed him not only to advanced winemaking techniques but also to the cultural and artisanal heritage embodied in every bottle.

然而，當他回到台灣時，卻發現本地市場對台灣釀造的葡萄酒存在極大的誤解與質疑。許多消費者認為只有歐美或澳洲的酒莊才能釀出高品質的葡萄酒，而忽視了台灣潛在的釀酒可能性。這樣的市場現況，激發了盧震宸的決心——引進國際級的釀酒葡萄與設備，在台灣打造高品質的葡萄酒。
Upon returning to Taiwan, he faced a market skeptical of locally produced wines. This inspired his mission: to introduce international-grade grapes and equipment and to prove that Taiwan could craft world-class wines.

就這樣，諦梵尹葡萄酒坊（D'VINE WINE）誕生了，其品牌名稱靈感來自“Divine Wine”（神聖的葡萄酒），象徵品牌對品質的極致追求。
Thus, D'VINE WINE was born. The name, inspired by “Divine Wine,” reflects a deep reverence for craftsmanship and an uncompromising pursuit of quality.

堅持品質與服務，突破市場挑戰
Overcoming Challenges with Quality and Commitment

創業初期，D'VINE WINE 面臨市場接受度低的困境。台灣消費者對於本土葡萄酒的認識有限，市場上充斥著對本地釀造技術的誤解。為了打破這層隔閡，品牌採取多層次的策略：

     ✔ 舉辦各類型品酒活動，讓消費者親身體驗酒款風味與品質

     ✔ 與高端餐廳、品酒協會合作，提升市場認知度

     ✔ 不僅釀造本地葡萄酒，還代理來自法國、美國等地的高評分葡萄酒，滿足不同層次顧客需求
In its early days, the brand faced low market acceptance of domestic wines. To reshape public perception, D'VINE WINE adopted a three-pronged approach:
✔ Hosting tasting events to build direct engagement with consumers
✔ Collaborating with fine dining venues and wine associations to build credibility
✔ Importing top-rated wines from France and the U.S. to complement local offerings

D'VINE WINE 堅信，高品質的葡萄酒不應該是少數人的專利，而是所有熱愛生活的人都能輕鬆享有的體驗。
We believe great wine shouldn't be a luxury for the few—but an experience accessible to all who appreciate the finer things in life.

因此，品牌推出 WINE ON TAP（桶裝汲飲葡萄酒），讓消費者只需打開水龍頭，就能品嚐到來自世界頂級產區的葡萄酒。這項創新降低了飲用門檻，使葡萄酒更加貼近日常生活，同時也減少玻璃瓶包裝的碳足跡，符合可持續發展的理念。
That belief inspired our Wine on Tap system—bringing premium wine to consumers in a convenient, sustainable way, while significantly reducing glass bottle waste.

品牌使命與願景：專屬風味，極致體驗
Mission & Vision

1、品牌使命（Mission）：

     ✔ 為顧客量身打造專屬酒款，無論是個人珍藏、企業訂製，還是高端宴會專用

     ✔ 為收藏家提供來自法國、美國等產區的稀世珍釀，讓品酒文化更具深度與廣度

2、品牌願景（Vision）：

     ✔ 讓葡萄酒文化更貼近大眾，提升市場接受度

     ✔ 為高端收藏家提供更多頂級酒款的資訊與管道

3、核心價值（Core Values）：

     ✔ 品質至上：嚴選原料，確保每一瓶酒的卓越品質

     ✔ 專業服務：從選酒、品酒到收藏建議，提供全方位專業顧問服務

     ✔ 創新體驗：WINE ON TAP 打破傳統酒類銷售模式，讓葡萄酒變得更便利

1. Mission:

✔ To craft personalized wine selections for collectors, corporate gifting, and exclusive events.

✔ To offer rare and premium wines from France, the U.S., and beyond.
2. Vision:

✔ To bring wine culture into everyday life and elevate public appreciation.

✔ To become a trusted platform for premium wine access and education in Taiwan.

3. Core Values:

✔ Uncompromising Quality: Premium ingredients and refined craftsmanship.

✔ Professional Guidance: Full-spectrum wine advisory service.

✔ Innovative Access: Modernizing wine with draft-style convenience

差異化優勢：獨家代理與頂級品味

What Sets Us Apart

在競爭激烈的葡萄酒市場，D'VINE WINE 以三大特色脫穎而出：

1、自有品牌與獨家代理

     ✔ 代理來自美、法、紐西蘭多國的優質酒款，確保市場獨特性

     ✔ 自家釀造的葡萄酒結合台灣氣候特色，帶來嶄新風味體驗

2、高評價與高品質

     ✔ 旗下酒款獲得多家米其林餐廳與五星級飯店選用，備受肯定

     ✔ 江振成 UKAI 米其林雙廚餐會選用 D'VINE WINE 提供之法國波爾多酒款，成為高端美食搭配首選

3、創新銷售模式

     ✔ WINE ON TAP 系統，消除玻璃瓶包裝，實現環保與便利

     ✔ 透過實體店面與線上通路同步推廣，提升市場滲透率

1. Exclusive imports and proprietary wines uniquely shaped by Taiwan’s terroir.

2. Trusted by Michelin-starred restaurants and selected for top culinary collaborations.

3. A hybrid retail model combining eco-conscious service and digital reach

未來展望：拓展市場影響力

Looking Ahead

D'VINE WINE 計畫進一步拓展實體店面，打造沉浸式葡萄酒體驗館，讓更多消費者能親身體驗品牌魅力。此外，品牌將持續舉辦品酒活動，透過與國際知名酒莊合作，引入更多獨家酒款，並深化台灣市場對葡萄酒文化的理解。

我們誠摯邀請你，一起探索葡萄酒的無限可能！
We aim to expand our physical presence with immersive wine-tasting spaces, making wine culture more approachable and engaging. By partnering with renowned global wineries, we will continue to introduce exclusive selections that deepen Taiwan’s connection to the world of wine.

We invite you to join us in exploring the infinite possibilities of wine.